Should Seniors Be a Smart Home’s Target Market?
People often assume that Silicon Valley designs innovative technology especially for the younger generations, but that’s not the case. In fact, it’s possible that smart home devices such as smart security systems and smart lighting were designed with seniors in mind. Here are some of the many reasons why smart homes may be ideal for seniors:
Hands Free Phone Calls
Google Home is a smart speaker that allows users to interact with a digital personal assistant using voice commands. Recently, Google announced that they would be introducing a hands-free calling feature for Google Home. The new feature will allow users to call personal contacts, local businesses, or emergency services for free using only their voices. All you have to do to take advantage of this feature is say, “Ok Google, call (recipient).”
This hands-free calling feature is ideal for seniors—especially those who are living alone. Many seniors worry about falling in their homes and not being able to call for help if they’re not near their phones. But with Google Home in the house, seniors can easily call for an ambulance in the event of an emergency.
Smart Home Security Features
Smart security features can also be incredibly beneficial to seniors and their family members. Seniors who live alone can use a smart security system to monitor what’s going on outside their home and call for help if they see signs of trouble. This is much easier—and safer—than having to go downstairs and look outside to see where a noise is coming from.
If the senior allows it, a smart security system can also give concerned family members the opportunity to check in using a live video feed to make sure the homeowner is safe. This is perfect for seniors who live far away from their kids, who may worry about their parents being alone.
Samsung SmartThings Hub and Motion Sensor
The Samsung SmartThings Hub can be connected to motion sensors throughout a senior’s home. Then, the Hub can automatically turn on lights wherever the motion sensors detect movement. This means seniors don’t have to fumble around in the dark in order to find a light switch—they simply have to keep moving and let their smart home light the way. Seniors are at a high risk for falls, but using this technology can reduce the number of accidents by ensuring visibility in the home.
Seniors typically have to take medications for various health conditions, but it can be difficult for them to remember when to take each pill. Fortunately, a smart home can help. The Tricella Smart Pillbox syncs with smartphones so it can send the senior a notification reminding them to take their medicine. It can even be set up to send other family members notifications as well, so that they can stay on top of whether their elderly loved one is taking their medications on time.
As you can see, seniors may be a perfect target market for smart home devices. Seniors will probably need help setting up these devices, but once everything is connected, smart home features can make it easier and safer for seniors to live alone. If smart home companies aren’t already marketing heavily towards seniors, they may be missing out on this valuable business opportunity.